Say what it is
Metal, stone, weight, size, origin. If a customer has to guess, the listing is not finished.
About us
A brand company that grew up online
Five generations as jewellers and brand builders, now based in Antwerp. We took what that taught us about materials, craft and trust, and rebuilt the route to the customer around how people actually shop today — on a phone, on a marketplace, comparing carefully before they commit.
Our story
Built around a straightforward idea
This family has worked in jewellery for five generations — making it, trading it, and building the names it sells under. That is a long time to watch how the business changes, and to notice when something stops working.
What stopped working was distribution, not demand. The pieces people wanted were sitting behind glass in a shop they visited twice a year, described in a language that assumed you already knew what a carat weight meant.
Unitask was built to close that gap: own the brand, control the specification, explain the product properly, and put it where the customer already is. That meant becoming three companies at once — a designer, a distributor and an e-commerce operator — and refusing to treat any of them as the junior partner.
What we learned turned out not to be about jewellery at all. The same machine works for any considered purchase, so we pointed it at new categories: precision cigar accessories with Colibri, and now the outdoors with Firebird, which takes flame engineering out of the cigar lounge and into the camping market.
The brands we are actively building today are Miore, Orovi, Colibri and Firebird. Others have come before them, and more are in development — the portfolio is meant to change. What stays constant is the operation underneath it: we supply retail and wholesale partners, and we run the marketplace channels our brands sell through.
At a glance
- Five generations as jewellers and brand builders
- Belgian company (NV), headquartered in Antwerp
- Six offices: two in Belgium, plus Spain, Germany, Israel and the US
- Just over 30 people across those six offices
- Owner and operator of Miore, Orovi, Colibri and Firebird
- Categories: fine jewellery, cigar accessories, outdoor
- Design, sourcing, e-commerce and fulfilment in house
- Active across marketplaces and retail partners
- Multilingual team serving multiple markets
How we operate
Four habits we do not compromise on
Own the detail
We would rather fix a thousand small things properly than launch one campaign loudly.
Keep relationships long
Suppliers, partners and colleagues are treated as multi-year commitments, because that is what quality requires.
Move on evidence
Demand data, listing scores, returns and reviews decide what we make next — not taste alone.
Where we are
Antwerp by choice, global by design
Being in Antwerp is not decoration. It is where five generations of this family have worked in jewellery — close enough to the trade to verify what we buy and to hold suppliers to a standard in person.
It also sits us next to one of Europe's largest ports and in the middle of the continent's logistics network — exactly what a business promising fast delivery to a dozen markets needs, across categories with very different shipping rules.
- Five generations of jewellery experience behind every decision
- Direct access to grading, certification and specialist suppliers
- Central European position for fast, low-cost distribution
- A multilingual talent pool for pan-European customer service
Headquarters
Antwerp
Belgium. Group headquarters — sourcing, e-commerce, product data and operations.
Office
Belgium
Our second Belgian site, working alongside the Antwerp headquarters.
Office
Spain
Southern Europe — close to one of the region's fastest-growing marketplace markets.
Office
Germany
Our largest marketplace market, served from inside it.
Office
Israel
Close to the stone trade and to the people who grade it.
Office
New York
United States — our bridge into the North American market.
Careers
Lean teams, wide remit
People here tend to own more than their job title suggests: a category, a channel, a market. If you are good with detail, comfortable with data and interested in how a product actually reaches a customer, we are worth a conversation.
We are currently hiring for our Antwerp office only.
Roles we recruit for
- E-commerce and marketplace management
- Product data and content specialists
- Purchasing and supply chain
- Customer service, multiple European languages
Get in touch
Let's talk
Whether you want to stock our brands, supply us, or explore a partnership — we read every message.